Website Portfolio | NZ Small Business Sites | YourHQ
The Work

Every Build Is Someone’s Story, Finally Told Properly.

Real people, real businesses, and the person who builds every one of them.
Founded in Aotearoa New Zealand. Clients worldwide.

Seven Businesses.
Seven Stories.
One Standard.

Project 01

Cathy Sommerville

Coaching & Real Estate · San Francisco, USA

Cathy runs one-to-one coaching and small-group gatherings for women, built on three decades of real estate and a lot of lived experience. She’s in San Francisco, which made hers our first build outside New Zealand. One conversation, a raid of everything she’d already written, and she had a home that carries the same warmth she brings to the room.

“She knows so much more than I do, yet she did not talk down to me or make me feel at a loss for content. Her questions and prep work made everything easy and quick.”
Cathy, Founder · San Francisco
Story-LedBuilt OverseasZero Homework
Project 02

Obi Studios

Content Marketing · Auckland, NZ

Ethan shoots cinematic content for trade and construction businesses across New Zealand. He had the eye and the client list; what he didn’t have was an online presence that matched the footage. We built him one that looks as premium as the work he puts out, and gives the right clients a reason to call.

Premium BuildContent RaidStill Looked After
Project 03

Pathways to Wellbeing

Wellbeing Training · New Zealand

Sharon delivers mental health first aid and wellbeing training to workplaces, communities and whānau across the country, built on decades of lived experience. The work was serious; her old presence didn’t say so. We gave her a site with the calm and the backbone the work deserves, so the right organisations can find her and trust her before the first call.

Trust-BuilderStory-LedCredibility Build
Project 04

Rumours On Rust

Café & Hospitality · Whangārei, NZ

Katie was launching a café during one of the busiest seasons of her life. She needed a site that matched the warmth she’d put into the physical space, without it becoming another thing on an impossible list. We captured her story, raided her existing content, and built something that feels as good as the coffee tastes.

“The process was stress-free, quick, foolproof and fun. The website is sleek and professional. I can’t believe how good it is.”
Katie, Owner
Story-LedFast BuildMobile-First
Project 05

Carve Earthworks

Earthworks & Civil · Northland, NZ

Brad runs a tight, professional operation. The kind of business that wins work on reputation and quality. His online presence didn’t reflect that, so we fixed it. Six months on, he still sends through tweaks and they’re live the same day. That’s the model working.

“The whole process was smooth, easy and stress free with a clean professional outcome that compliments our business.”
Brad, Owner · Google review
Zero HomeworkCredibility BuildStill Looked After
Project 06

Ember & Ice

Wellness Studio · Northland, NZ

Nicolette had built something genuinely special. A wellness space with a clear vision and a growing reputation, but an online presence that said "just an Instagram." The site we built says something different entirely.

“You helped me take that next step and build my dream. That was my barrier to market.”
Nicolette, Founder
Premium BuildTrust-BuilderDigital Ownership
Project 07

Johnson & Sons

Commercial Services · Northland, NZ

Reuben needed to look legitimate online, fast, without getting stuck in file uploads, copy briefs, or platform headaches. I went through his Facebook, pulled what I needed, and had a draft site ready in under a day.

“I hadn’t even figured out how to add photos to the Google Drive. Lian had already got photos off our Facebook page and had a draft site ready. I recommend Lian to any business out there looking for a great value website that you can call your own.”
Reuben, Director · Google review
Zero HomeworkContent RaidDraft in a Day
The Origin

Before YourHQ had a single client, it had one build. Mine.

I was deep in my Master of Technological Futures, learning to code, and quietly becoming convinced that owning your corner of the internet wasn’t optional. So I built my own site, DreamStorm, a home for the brand story I’d been carrying around with nowhere to put it.

Something clicked. The process of translating a person, their vision, their values into a digital space that actually feels like them. I loved it. Not just the craft of it, the meaning of it. The way a well-built site can say: this is real, this person is serious, this is worth your time.

That feeling is what YourHQ is built on.

Visit dreamstorm.org →
Lian Passmore, founder of YourHQ — Whangārei, New Zealand
Who Builds This

Every site, built by me. Here’s why that matters to you.

I’m Lian. I do the strategy, the copy, the design, the code, and the looking-after. When you message, I’m the one who replies, and I’m the one who makes the change. No handoffs, no juniors, no account manager translating between you and the person doing the work.

I studied a Master of Technological Futures because I needed to understand where all of this is going. AI, answer engines, the next shift we haven’t named yet. What it gave me wasn’t a qualification, it was a way of thinking: take complex problems, make them simple, and build technology that serves the human at the centre. Every site I build is constructed for the present and ready for what’s coming. You don’t have to understand any of it. That’s my job.

And here’s the personal bit. My dad worked for himself his whole life. Watching him is where my work ethic came from, that quiet pride in doing something well, on your own terms, without waiting for permission. He never had a website. In his day it wasn’t the thing. But I think about what I would have built for him, how I would have made his craft and his reputation permanent and findable and his.

The people I build for are people like him. Good at what they do, built something real, deserving of a digital presence that finally matches it. If that’s you, this work is personal for me in a way no agency can fake.

This is how I work.

You own everything.

Your domain, your content, your design, from day one. If you ever leave, I hand it all over. Nothing held hostage.

I stay.

Most web designers build and disappear. I host, maintain, update, and answer your texts for as long as you’re with me.

Plain English, always.

You’ll never be talked over your head, and you’ll never be sold something you don’t understand.

Honest, early.

If your content isn’t up to standard, if we’re not a fit, if you’ve outgrown what I offer, I’ll tell you and point you somewhere better.

Frictionless or I haven’t done my job.

If the process feels hard, I’ve failed.

Different Industries.
Same Standard.
Every Time.

Built in your voice.

Written from a real conversation, and you approve every word before anything gets built.

Built specifically for you.

No templates, no page builders, nothing waiting to break. Under a second to load.

Owned by you, unconditionally.

Your domain, your content, your design, from day one. If you ever leave, everything comes with you.

Looked after for good.

Hosting, security, on-demand updates. I don’t build and disappear.

Built for where digital is going.

Found on Google, cited by AI tools, ready for whatever comes next.

The Next Step

Want to See Your
Story Here Next?

One conversation. Your story captured.
Your digital home built and looked after, for good.