One Build. One Price.
Care That Scales With You.
This is what it costs.
This is what you get.
This is how I work.
One build.
Every client.
Same standard.
There's no starter tier. No features you pay extra to unlock. Every client gets the same build because anything less isn't worth putting my name on.
The Build
Your permanently owned digital home. Hand-coded, written in your voice, built to last.
Your Story, Captured
- Y The Drive-Home Interview, on your terms. Talk to my AI voice agent anytime that suits — car, couch, between meetings. Or fill in a written form at your own pace.
- Y Market and audience research. Your buyer, your competitors, where the gap is. Your site is positioned before a word is written.
- Y Conversion-first copywriting. Written in your voice, built to move people from "just looking" to "getting in touch."
- Y Content raid + shared drive for your photos and assets
- Y Copy review page — you see every word, section by section, before anything gets built
Your Site, Built Properly
- Y Up to 8 pages, hand-coded
- Y Blog and resources architecture
- Y Portfolio and case study layouts
- Y Media and press section
- Y Socials embed (Instagram, Facebook, Threads, X, LinkedIn)
- Y Stock photos if needed, or your existing photos AI-optimised
Your Foundation, Sorted
- Y Google Business Profile setup or optimisation
- Y Enquiry form direct to your inbox
- Y Basic email capture (CSV you own)
- Y SEO optimised, get found on Google
- Y AI search optimised, get found on ChatGPT, Perplexity, and other AI tools
- Y Domain, hosting, SSL, backups, security
Your Home, Kept Fresh
- Y On-demand updates, forever. New service? Photo from a project? New testimonial? Message me.
- Y Caretaker relationship. I built it. I host it. I look after it. I know your site like I know my own.
Not a template. Not a page builder.
Hand-coded. Under a second to load. Mobile-first. Built for standard search and AI-generated answers. Yours unconditionally from day one.
Not Ready for a Full Build?
Start With the Website Audit.
Already have a site? Get a full professional read before you decide anything. Every page scored out of 50, what's working and what's holding you back, a recommended new structure, and page-by-page copy rewritten in your voice.
One document in your inbox within five working days. You answer eight questions by email. Everything else is handled. If you go on to build with me, it's the perfect head start.
See the Website Audit →Add-Ons
For When Your Site Needs to Do More.
The build is complete as it stands. Add-Ons are for when your site needs to talk to something else — a booking system, an email tool, Stripe — or when you want extra services beyond what's included. Fixed prices. No quotes. You only add what you actually need.
Bookings Embed
+ $100 NZDConnect your existing booking tool. Calendly, Timely, Acuity. Embedded and styled to match.
Email Platform + Lead Magnet
+ $250 NZDYour email platform connected. Welcome sequence, three emails. Lead magnet page built and wired.
Stripe.
Services or Digital Products
+ $350 NZD Deposits, session packs, PDFs, recordings. Up to 5 products.
Stripe.
Course Delivery
+ $600 NZD A structured course with modules. Checkout plus access delivery.
One-off Hour
+ $175 NZDBuy an hour of dev time when something bigger comes up. No commitment, no subscription. For quoted work that falls outside your tier's included time.
Content Autopilot
Your social posts become blog articles. Fortnightly approval queue. One email, one tap, published.
Design Refresh
+ $600 NZDOn-demand visual update. Fonts, colours, layouts, hero sections refreshed to match current design trends. Available 12 months after launch. Order it when you want it.
Bolts onto any tier
Concierge
Add Concierge to Sorted, Connected, or Building. You jump the queue and get more time on the clock.
- Y Priority queue position
- Y 24-hour turnaround on weekdays
- Y An extra 1.5 hours of dev time on top of your tier
Add-Ons are offered at build checkout. Existing clients can add anything anytime, just message me. They'll appear on your next invoice.
Not My Lane.
I'll Point You Somewhere Good.
If you need
Physical products, inventory, shipping
A Shopify developer
Full course platform + community
A Kajabi consultant
Paid community or membership platform
Circle or Mighty Networks
Newsletter as the primary product
Substack or Ghost
Google or Meta Ads management
A PPC specialist
SEO campaigns and link building
An SEO specialist
CRM and sales pipeline
A HubSpot partner
Custom web app or SaaS
A dev agency
I'd rather refer you well than take the job and do it badly.
Monthly Caretaker Fee
Monthly Care That Makes Sense.
This isn't a hosting fee. It's me knowing your site, watching it, updating it.
The level scales with what your site is doing. A simple content site costs less to maintain than one processing payments. That's just honest pricing.
Beyond Hosting
A $60 hosting plan is just a parking space. My Monthly Care is the mechanic, the security guard, and the driver.
- Y Performance Hosting: Hand-coded sites on enterprise servers. Under 1s load times.
- Y Security & Shielding: SSL, daily backups, and active threat monitoring.
- Y The "message me" service. Most hosts have a ticket system. I have a phone number and an email. Send me an update and it’s done.
Sorted
Your site is your credibility anchor. Looked after, always current. You message when something changes.
- Y 30 minutes of included dev time per month
- Y Hosting, security & SSL, backups
- Y On-demand updates via text or email
- Y Annual uptime and performance review
Connected
Your site is doing active work. Booking systems running, email list growing, more regular updates.
- Y 1 hour of included dev time per month
- Y Everything in Sorted
- Y Monitoring of third-party connections (booking tools, email platforms)
- Y Priority response within 24 hours on weekdays
Building
Your site is an active revenue channel. Adding products, running campaigns, pushing harder.
- Y 2 hours of included dev time per month
- Y Everything in Connected
- Y Payment flow monitoring
- Y Priority response within 12 hours on weekdays
What "On-Demand Updates"
Actually Means.
Message me.
That's it.
- New service? Message me.
- Photo from a project? Message me.
- New testimonial? Message me.
- New team member? Message me.
- Press mention? Send me the link.
Included
- Y Text and content changes
- Y Photo swaps
- Y Service updates
- Y Hours and contact details
Quoted Separately
- + New pages
- + New integrations
- + Major restructures
Pause Policy
You can pause your subscription anytime. Hosting and security continue, your site stays live. No penalty.
Cancel Policy
30 days notice. You own your domain, content, and design from day one. Full static export if you leave. Nothing held hostage. Ever.
The Guarantee
Love Your Launch.
I build the complete site before you commit to the monthly subscription. You see it on a private preview link. View it on your phone. Share it with whoever you want.
Love it. Domain connects. Site goes live. Subscription starts.
Don't love it. Full refund of the setup fee, minus Stripe processing (around 3%) and any domain costs already registered.
No love, no commitment. That's the deal.
The Real Cost
Isn't the Setup Fee.
| DIY (Wix / Squarespace) | Traditional Agency | YourHQ | |
|---|---|---|---|
| Setup cost | $0 | $5,000–$15,000 | $3,800 NZD + GST |
| Your time | 40–80 hours | 6–12 weeks of briefing | One conversation |
| Monthly | $30–$50 | $0 (then pay per change) | $149–$299 NZD |
| Updates | You do it yourself | Invoice per change | Just message me |
| Rebuild in 3 years | $0 (you do it again) | $5,000–15,000 | Design Refresh Add-On if you want it |
| Sounds like you | Rarely | Sometimes | Always |
- DIY
- $0
- Agency
- $5,000–$15,000
- YourHQ
- $3,800 NZD + GST
- DIY
- 40–80 hours
- Agency
- 6–12 weeks of briefing
- YourHQ
- One conversation
- DIY
- $30–$50
- Agency
- $0 (then pay per change)
- YourHQ
- $149–$299 NZD
- DIY
- You do it yourself
- Agency
- Invoice per change
- YourHQ
- Just message me
- DIY
- $0 (you do it again)
- Agency
- $5,000–15,000
- YourHQ
- Design Refresh Add-On if you want it
- DIY
- Rarely
- Agency
- Sometimes
- YourHQ
- Always
Most agencies build a site, send an invoice, and move on. Three years later you're paying to start again. I stay.
Why Is There
a Monthly Fee?
Because a website isn't a product you buy once. It's infrastructure that needs to run, stay secure, stay current, and keep up with you as you grow.
The subscription means you never have to think about any of that. It's sorted.
Want a Design Refresh?
When you're ready for a visual update — new palette, typography, layouts, hero imagery — the Design Refresh Add-On is available 12 months after launch for $600 + GST. Order it when you want it. Nothing is forced on a schedule.
Tax note
Monthly fees are typically treated as operating expenses, deductible in the year you pay them. Your setup fee may be treated differently. Check with your accountant.
Pricing FAQ
What does this cost in total?
$3,800 NZD + GST setup. Monthly care from $149/mo NZD. Add-Ons available if you need specific integrations. You will receive a clear, fixed-price quote before we start.
Is there a cheaper option?
A one-page digital business card is available by referral only starting at $1,950 NZD + GST. Most businesses find the full Build offers significantly better ROI for their growth.
What if I already have a website?
Most of my clients do. I start fresh, in your voice, to where you are now.
Can I get an audit before committing to a build?
Yes. The Website Audit is a one-time $997 NZD + GST. You get a full professional read of your current site — scored out of 50 page by page, what's working and what's holding you back, a recommended new structure, and page-by-page copy rewritten in your voice — delivered as a single document within five working days. Works on any platform, for sites up to eight pages. If you go on to build with me, it's a head start.
Can I add Add-Ons later?
Yes. Add-Ons can be added at build time or after launch. They're priced separately and don't automatically change your monthly tier. Your tier reflects how active your site is overall, though most clients move up a tier when their site starts doing more.
Is there priority support or a faster response?
By default, no tier gets answered faster than another. The tiers are about how much included dev time you have each month, not who gets replied to first. If you want priority, Concierge ($199/mo NZD) bolts onto any tier — Sorted, Connected, or Building — and gives you priority queue position, 24-hour weekday turnaround, and an extra 1.5 hours of dev time on top of your tier.
Can I cancel?
Yes, 30 days notice, month-to-month. Full static export when you leave.
Can I pause?
Yes. Hosting and security continue. Your site stays live. No penalty.
Do you work with clients outside New Zealand?
Yes. Based in Aotearoa, working globally. Everything happens remotely.
What if I don't love the site?
Full refund of your setup fee, minus Stripe processing (~3%) and domain costs. Love it or leave it.
Ready to Own
Your Digital Home?
One conversation. Everything handled. Looked after forever.