Website Design NZ | Built for You, Looked After | YourHQ
Limited builds each month · Looked after for good

Too good to look average online. Too busy to fix it yourself.

One conversation. I write your website, build it, host it, and update when you need it. You run the business. I look after the home.

Websites from $3,800 + GST · Care from $149 a month + GST

Rather write than talk? The contact form works just as well. Or just message me: 027 566 8803.

A laptop and notebook set down — a website project, handled
“If you don’t want the stress of building a website, this is the way to go.”
Ross · Google review
Sound Familiar?

You’ve got a website.
You’re not proud of it.

You paid good money for it years ago. The person who built it is gone, or slow, or charges like a wounded bull for a two-line change. The prices are old. The photo is older. You wince a little every time you send someone the link.

Or maybe you never built one. Everything you’ve made lives on Instagram and Facebook, the audience is real, the work is real, but when someone goes looking for the proper version of you, there’s nothing there.

Different starting points. Same fix.

One conversation. Everything handled. And I stay.

What I’ve Built

Here’s what this
actually looks like.

See all projects →
“I hadn’t even figured out how to add photos to the Google Drive. Lian had already got photos off our Facebook page and had a draft site ready.”
Reuben · Johnson & Sons · Draft site in under a day
Lian Passmore, founder of YourHQ — Whangārei, New Zealand
Who You’re Working With

Every site is built by me.
Personally. Start to finish.

I’m Lian. Founder, builder, and the person who answers your texts.

Strategy, copy, design, code, hosting. All me. No handoffs, no junior staff, no account manager between you and the person doing the work. When you message, I’m the one who replies, and I’m the one who makes the change.

I hold a Master of Technological Futures and I built YourHQ on two obsessions: storytelling and digital ownership. Every site I build is written in your voice and looked after by me long after it goes live.

My name is on everything that goes out. That’s the quality control.

L

Based in Whangārei, Aotearoa.
Building for clients worldwide.

The 2026 Reality

People find you everywhere.
They check you in one place.

Here’s what’s actually changed. People discover you on social, in Google, and now in AI answers. But before they spend a dollar, they verify. In a 2026 US study, 58% of consumers said they check a business’s website to confirm what they saw on social media or in an AI recommendation. After an AI tool suggests a business, a third go straight to its website.

Your profiles are signals. Your website is the source.

And the source gets judged hard. So the website’s job in 2026 isn’t traffic. It’s trust. Fewer people arrive, but they arrive warmer, closer to buying, and judging harder. Which means an unloved website isn’t neutral. It’s actively costing you work.

That’s why every site I build is fast, current, accurate, and structured so both Google and AI tools can read it and cite it. And it’s why I don’t build and disappear.

41%

more trustworthy. How consumers rate a business with a website.

60%

say an outdated site damages how they rate your quality.

58%

check your website to verify what they saw on social or in AI answers.

$177 vs $36

what people comfortably spend via a business website vs a social shop.

An out-of-date website isn’t a cosmetic problem.
It’s a trust problem. And trust is the whole game now.

How I Work

One conversation.
I handle everything else.

You talk once. Everything after that is mine to figure out.

  • Your story captured in a 20-minute conversation, not a brief.
  • Your content pulled from everything you’ve already built. Socials, Google, your old site. You send me nothing.
  • Your copy written in your voice, and you see every word before I build a thing.
  • The full site on a private preview link. Love it, we go live. Don’t love it, full refund.
  • And then I stay. Hosting, security, updates. You just message me.

Most clients spend less than 30 minutes on their end, start to live.

See the full process →
Why This Model Exists

Nobody stayed.
I stay. That’s the whole model.

If you paid good money for a website years ago and the person who built it is long gone, that wasn’t bad luck. That’s how the industry works. Build it, invoice it, move on. And now you’re the one holding a site with old prices, old photos, and nobody to call, watching it quietly age into the thing that scares your customers off.

I built YourHQ around the opposite idea. I build your site, I host it, and I keep it current for as long as you’re with me. New service? Message me. New testimonial? Message me. Something broke? I’m on it.

Last month Brad from Carve Earthworks sent through a list of copy tweaks for the site I built him six months ago. Live the same day. That’s not a support ticket. That’s the model.

“The whole process was smooth, easy and stress free with a clean professional outcome that compliments our business.”

Brad · Carve Earthworks · Google review

The Honest Constraint

I take on a limited number of builds each month. Here’s why.

Every site I build, I keep. That’s the deal. Hosting it, updating it, answering the texts. Which means every new build adds to the list of businesses I’m personally looking after, for good.

So I cap it. Enough builds each month to do every one properly, and never so many that the people already on my books wait for support because I’m chasing the next job.

It’s not a scarcity tactic. It’s the maths of a one-person model with a forever promise attached. If the month is full, I’ll tell you straight and hold your spot in the next one.

Book a Website Chat
What It Costs

Two numbers.
The rest is a conversation.

Where it lands depends on what we’re building, and that’s what the call is for. After we talk, I send you a proposal for your exact site. One price, in writing, no surprises.

How pricing works →

The Build

Your story captured in one conversation. Every page written in your voice, built by hand, found on Google and cited by AI tools.

One-time · from

$3,800

NZD + GST

Monthly Care

Hosting, security, on-demand updates. Me, looking after your site. Scales with what your site actually does.

Ongoing · from

$149/mo NZD

+ GST

The Guarantee

Love it or leave it.

You see the complete finished site before the monthly subscription starts. Don’t love it? Full refund of your setup fee. That’s the deal.

Already Have a Site?

Start with the
Audit & Blueprint.

Most audits tell you what’s broken and leave you to fix it. This one tells you what’s broken, shows you what to build instead, and hands you the words already written. Every page scored, a recommended new structure, and page-by-page copy in your voice. One document in your inbox within five working days.

$997 + GST, one-time. And if you go on to build with me within 90 days, the full $997 comes off your build price. Buying it in pieces would run you five to nine grand.

“It wasn’t generic advice, it was specific to my business. The structure, messaging and page by page copy she put together was spot on, way better than I could’ve articulated myself.”
Jess · Relish Nutrition · Google review
The Fit

You’ve already built
something real.

Maybe you’re a tradie, a practitioner, a consultant, a coach, or you run a café or a studio. Whatever the outfit, the situation is the same: real revenue, a real reputation, and zero appetite for managing a website project or learning a platform.

You’re not deciding whether to invest in this. You’re deciding who deserves the job. This page exists so you can figure out whether that’s me.

Not for you if:

  • × You don’t actually think you need a website, and you’re here to be convinced
  • × You’re shopping for the cheapest option
  • × You want to build it, or run it, yourself
  • × You’re selling physical products with inventory and shipping. That’s a Shopify job, and I’ll say so.

No hard feelings. I’ll point you somewhere better.

In Their Words

Real people. Real relief.

“A website was created in no time. It was exceptional and exactly what we wanted. No hassle and almost immediately ready.”

Ross

Google review

“The process was stress-free, quick, foolproof and fun. The website is sleek and professional. I can’t believe how good it is.”

Katie

Rumours On Rust · Café, Whangārei

“She knows so much more than I do, yet she did not talk down to me or make me feel at a loss for content. Her questions and prep work made everything easy and quick.”

Cathy

Coaching, San Francisco

“Professional, clear and concise from the very beginning. Her work is clean, efficient and backed by a wealth of expertise. I couldn’t fault her professionalism or skill.”

Sharon Gibson

Audit, then build

BUILT ONCE · LOOKED AFTER FOR GOOD · BUILT ONCE · LOOKED AFTER FOR GOOD · BUILT ONCE · LOOKED AFTER FOR GOOD · BUILT ONCE · LOOKED AFTER FOR GOOD ·
The Next Step

Twenty minutes.
No prep. No pitch. No homework.

A chat about what your website could look like. If I’m not the right fit, I’ll tell you straight and point you somewhere better. If I am, you’ll know exactly what happens next.

Or send the form, or just message me: 027 566 8803. Whichever feels easiest.