Two numbers.
The rest is a conversation.
One build price, with nothing held back for a higher one.
Care comes in three levels, and what your site does decides which.
Ballpark it with the estimate tool, then we talk about your actual site.
Builds from $5,000 + GST.
Care from $149 a month + GST.
Where it lands depends on what we’re building. A straightforward site for a trade business and a personal brand with a course attached are different jobs, and pretending one price fits both is how the industry ends up quoting nonsense.
So I don’t make you guess which package you are. You book a 20-minute chat, tell me about your business, and within a couple of days you get a proposal for your site specifically. What it includes, what it costs to build, and what the monthly care number is. One page. No surprises, no upsells buried in the fine print.
The Build
Your story captured in one conversation, every page written in your voice, built by hand, everything you need to be credible and found.
$5,000
NZD + GST
Monthly Care
Hosting, security, backups, and the message-me service. Your proposal states your exact number before anything starts.
$149/mo NZD
+ GST
Those are New Zealand prices. I build for people anywhere, and the process is identical wherever you are. Australia starts at $5,000 AUD. Anywhere else, I quote you in writing before anything starts. Invoices outside New Zealand carry no New Zealand GST.
The proposal is free, and it’s yours either way.
If you take it to another developer, it’ll be the clearest brief they’ve ever received.
Everything you need to be credible and found. As standard.
Everything in the build exists so you never have to think about your website again. That’s the actual product.
I didn’t build the standard package around what’s cheap to include. I built it around one question: what do you actually need, right now, to be credible online and get found?
So your build comes with a blog, because Google and AI tools reward businesses that publish and punish sites that never change. It comes with a step-by-step guide to setting up your own Google Business Profile, written for your business, because that’s where local search happens and you should own it from day one. An enquiry form straight to your inbox. Email capture you own. Your socials embedded. Built to load in under a second and structured so both Google and AI tools can read it and cite it.
Four more that nobody else puts in the box. Your site in a GitHub repository you have access to, so you are holding the actual code and not a promise about it. Your legal set written fresh for your business, not pasted off a generator. A documented exit path, so leaving is a real option and not a threat you can’t carry out. And an llms.txt file, so the AI tools people now ask for recommendations can read your business and cite it correctly.
None of that is an add-on. None of it costs extra. It’s the build, because you need it. Charging separately for the things a website can’t be credible without is how the industry got its reputation.
And underneath all of it: your story captured in one conversation, every page written in your voice and approved by you before I build, your content raided from everything you’ve already made so you send me nothing, and your domain registered in your name from day one.
There’s no starter tier and nothing held back for a higher price. Anything less isn’t worth putting my name on.
This isn’t a hosting fee. It’s me, looking after your site.
A website isn’t a thing you buy once. It’s a thing that runs, and things that run need someone watching them. The monthly is what that costs, and here is exactly what it buys.
Hosting, security, SSL, daily backups, all running quietly underneath. But the real product is the message-me service. New prices? Message me. New testimonial? Message me. New photo from a job? Message me. Requests get batched and actioned within the week, and anything urgent and factual, wrong hours, wrong phone number, gets done straight away.
Every build moves onto a tier at launch, and your tier is quoted with your build so you know the number before you commit. It starts at $149 a month + GST and scales with what your site actually does: a site that anchors your credibility costs less to look after than one running bookings and payments. Your proposal states your exact number before anything starts, and it doesn’t move without a conversation first.
Each tier includes a set amount of dev time a month. At the top tier, Building, you also get two landing pages a year on top of that dev time, not drawn out of it. A campaign, an offer, a new service, written and built.
Work beyond your included time is quoted in writing before it starts. Hourly is $175 + GST, half-hour minimum, and that is the only hourly rate there is.
Brad from Carve Earthworks still sends through lists of copy tweaks for the site I built him. That’s what the monthly buys.
Three tiers.
One question decides it.
Not how big your site is. What would it cost you if it quietly stopped working and nobody noticed for a week? If the answer is a bit of embarrassment, you want Sorted. If it’s missed bookings, Connected. If it’s money that never arrived, Building.
Sorted
The static site
$149/mo
NZD + GST
30 min a month dev time
Rolls over to 90 min a quarter
30 min dev time a month, hosting, SSL, daily backups, security monitoring, on-demand content updates, annual review.
Connected
The site talks to other systems
$199/mo
NZD + GST
1 hr a month dev time
Rolls over to 3 hrs a quarter
Everything in Sorted, 1 hr dev time, third-party connection monitoring.
Building
Money moves through the site
$299/mo
NZD + GST
2 hrs a month dev time
Rolls over to 6 hrs a quarter
Everything in Connected, 2 hrs dev time, payment flow monitoring, and two landing pages a year included on top of your dev time.
How rollover works
Dev time you don’t use rolls into the next month, inside the same quarter. Quarters run January to March, April to June, July to September, October to December, and the balance resets at the end of each one. So a quiet January and February leave you with a decent chunk to spend in March, and nothing carries past the 31st.
It works this way because most small businesses don’t need work spread evenly. You go months without touching the site, then want three things done at once. Rollover means you’re not paying for time you couldn’t use, and the quarter reset means I can still plan my year.
The rules, in plain words
- Every build moves onto a tier at launch, quoted with your build.
- Requests are batched and actioned within the week.
- Urgent factual fixes, wrong hours, wrong phone number, are done straight away.
- Support is weekday, usually same day, and it’s the same on every tier. You don’t pay more to be answered faster.
- Work beyond your included time is quoted in writing first, at $175 + GST an hour, half-hour minimum.
- Month to month. No lock-in, no minimum term.
If prices change
Existing clients hold the terms they bought. If I put prices up, yours stay where they were until you choose to move. That’s not a promotion, it’s just how I’d want to be treated.
Love it or leave it.
I build the complete site before your subscription starts. You see the finished thing on a private preview link. Not a mockup, not a concept. The actual site, on your phone, shareable with anyone whose opinion you want.
Love it, we go live and Caretaker starts. At the private preview, before you’ve asked for a single change, you can walk away with a full refund of your build fee, minus payment processing fees and any domain registration already paid for. Ask for a change or approve the site and that window closes, and it’s only open before launch.
No love, no commitment. That’s the deal.
Start with the
Audit & Blueprint.
If you’ve already got a site and want the evidence before you decide anything, this is the place to start. An audit tells you what’s wrong. A blueprint is something you build from. You get both: every page scored, a recommended new structure, and page-by-page copy already written in your voice. One document, five working days.
$997 + GST, one-time. Build with me within 90 days and the full $997 comes off your build price.
One-time
- Every page scored, site score out of 50
- Ownership check: what you actually own
- Named customer profiles and the competitor gap
- A recommended new structure for your site
- Page-by-page copy already written in your voice
- The Toolkit: one-liner, bios, FAQ bank, SEO metadata
- $997 credit toward a build, within 90 days
What’s in the build. All of it.
One price, everything below. Bookings, payments and email aren’t sold separately, because a website can’t do its job without them. If your business needs something beyond this list, you see the number in writing before anything starts.
Before anything is written
- The Interview, recorded. No forms, no homework.
- A content raid across your socials, reviews, old site and emails
- Market research, with the actual rules read from source for regulated work
- A build brief with every fact confirmed before code starts
Your voice
- A voice register built from how you actually talk
- The full copy deck written before anything is built: every page, heading, button, form label and error message
- Checked against how people search, read through your customer’s eyes
- You sign off every word in a review portal before a page exists
- Names, macrons, qualifications and claims fact-locked
- Testimonials verbatim, with permission, never tidied up
The site
- Up to 8 pages, hand-coded. No page builder, no plugins, no database.
- A blog, with a portal to write, load and schedule posts yourself
- A design system built from your branding, and a brand guide if you don’t have one
- Photography sorted, converted and placed
- Favicon set and social share image
- Sub-second load on a phone, on rural internet, on an old device
- Accessible to WCAG 2.1 AA
Getting found
- Structured data on every page
- Meta descriptions written by hand, with your locality
- FAQ content phrased the way people actually ask
- An llms.txt file, so AI tools read and cite your business correctly
- Search Console verified and sitemap submitted on launch day
- A step-by-step Google Business Profile guide, written for your business
- Your AI crawler policy decided with you, never defaulted
Connected to the rest of your business
- Enquiry form to your inbox, spam-protected, tested with a real message
- Forms that still work with JavaScript off
- Email capture wired into your sending platform
- Your booking tool embedded and styled to match
- A payment platform connected, up to five products, checkout tested
- Socials embedded, your reviews and testimonials laid out properly
- Six launch social posts with captions in your voice
- Two blog posts, so your blog opens with something in it
Legal drafts for your review
- Written for your business, not templated. Yours to use or take to a lawyer.
- Privacy statement naming every service that touches customer information
- Accessibility statement with known gaps stated honestly
- Analytics disclosure naming actual providers
- Terms of sale and refund policy if you sell
- Industry disclaimers where your work is regulated
Cultural safety
- Māori data identified at intake: form submissions, testimonials and imagery from Māori customers
- Correct macrons everywhere, including alt text, meta tags and schema
- Te reo passages tagged so screen readers pronounce them properly
- Cultural narratives published only with the standing to tell them
Built safe
- Security headers and a hardened setup: nothing to log into, nothing to exploit
- MFA confirmed on registrar, DNS, hosting, repo and email, registrar lock on
- Nothing stored: forms relay to email, no database, no cookie banner needed
- Email authentication done properly, with a real send tested and a reply confirmed
- A 50-point pre-launch inspection, the same scoring used in the paid audit
Yours, properly
- Your domain in your name
- Your site in a GitHub repository you have access to
- A handover document: where everything lives, every service holding your information, who owns what
- A documented exit path, written before you have any reason to want it
Not included: video recording or editing, ongoing content writing, and new pages or integrations after launch. Those are quoted in writing when you want them.
Need something beyond it?
A lead magnet, learning design for a course, something unusual for your industry: it’s scoped in a conversation and priced in your proposal, next to the thing it pays for, so you can see what you’re saying yes to. Most requests turn out to be already in the build.
You’ll never discover a line item you were supposed to know about.
Want the actual numbers now? Every fixed price is on the estimate tool →
Seven questions about your business, a written number in two working days.
The Learning Hub
A full course platform on your own domain, with student logins, progress tracking, and Stripe checkout. Built by someone who spent 15 years in learning design before building websites.
See the Learning Hub →Physical products
Inventory and shipping belong on Shopify. I’ll tell you so, and point you to someone good, rather than build you something that half works.
Nothing held hostage. Ever.
Your domain is registered in your name from day one. Your content, your design, your data, all yours unconditionally.
Pause for up to three months, any time; nothing is charged, your site rests behind a simple contact page, and it comes back exactly as it was when you resume. Leave with 30 days notice and you get a full clean export of everything. Your next developer gets a complete codebase, not a ransom note.
Pricing FAQ.
Can I see the numbers before I talk to you?
Yes. The estimate tool has every fixed price on it: the build, the care tiers and the Learning Hub bands. Pick what you think you need and it adds up in front of you, no email required. What it can’t do is know your business, which is the bit that decides what you actually need, so it gives you a ballpark rather than a quote. Your real number comes in writing before anything begins, and it won’t be higher than the tool said for the same scope.
Is there a cheaper option?
No, and that’s deliberate. If budget is the deciding factor, I’m not your builder, and I’ll happily point you at good DIY options. No hard feelings.
What about the Blueprint credit?
Build with me within 90 days of your document landing in your inbox and the full $997 comes off your build price. Not credited toward, off: the build starts at $5,000 + GST, so it’s $4,003 + GST to go. No conditions. After 90 days the Blueprint stands as its own piece of work.
Can I pause or cancel?
You can pause for up to three months, any time, nothing charged. The pause starts at the end of your current paid period, then your site rests behind a simple holding page with your contact details until you resume, and it comes back exactly as it was. Cancel with 30 days notice and everything comes with you, including a written handover document.
What if I don’t love the site?
You see the complete site before Caretaker starts. At the private preview, before you’ve asked for a single change, you can walk away with a full refund of your build fee, minus payment processing fees and any domain registration already paid for. Ask for a change or approve the site and that window closes, and it’s only open before launch.
Do you work with clients outside New Zealand?
Yes, anywhere. The whole process is remote, so where you are changes nothing about how it works or what you get. Pricing is the only thing that moves: New Zealand starts at $5,000 NZD + GST, Australia starts at $5,000 AUD, and anywhere else I quote you in writing before anything starts. Invoices outside New Zealand carry no New Zealand GST.
Why is there a monthly fee at all?
Because a website isn’t a thing you buy once. It’s a thing that runs, and things that run need someone watching them. The monthly means that someone is me, and you never think about it.
Tax note: monthly fees are typically operating expenses, deductible in the year you pay them. Your setup fee may be treated differently. Check with your accountant.
Twenty minutes
gets you a number.
Book the chat, tell me about your business, and you’ll have a written proposal for your exact site within days. Rather not talk? Send the contact form instead and we’ll do it all in writing. Same proposal either way, no prep, no pitch, no obligation.
Rather skip the conversation? Ask for a quote instead: seven questions, a written number in two working days. Or just message me: 027 566 8803.