Our Story | YourHQ

Founder-led.
Built in Whangārei.

We help Kiwi business owners own their digital space — without the homework.

Nic and Lian laughing together
The Problem

Why YourHQ Exists

YourHQ exists because too many brilliant small business owners are doing everything right… except the online part.

Not because they don't care — because they're busy.

And the options out there are rough:

  • DIY tools that turn into a months-long after-hours project
  • Agencies that cost a fortune, take forever, and often disappear after launch

So I built a system that makes this feel like relief:

Websites built fast. Kept sorted. Looked after long-term.

Built in 5 days. No homework. No tech jargon.

The Truth

The Google Test Is Real.

When someone's choosing between two businesses, they Google both names.

One looks established. One looks risky.

It's not fair — but it's real.

YourHQ exists to make sure your online presence matches the quality of your work — so you don't lose jobs to businesses that simply look bigger online.

Origin

How It Started

I started learning to code while doing my Master's and kept coming back to one question:

How do we get busy, capable business owners online — properly — without adding more work to their plate?

Most people don't need "a website project." They need the website problem gone.

So I productised the process:

  • One short phone chat
  • We pull what we need from your existing footprint
  • We build it in 5 days
  • Then we stay on as caretakers so it doesn't rot

That's the whole model.

Values

What We Care About

We're not here to impress other designers. We're here to help you win.

That means:

No homework — you're not writing website copy at midnight

No ghosting — we stay on after launch

Ownership — you own your domain, content, and design from day one

Care — your site stays fast, current, and looked after

Meet The Team

Lian Passmore

Lian

Founder & Lead Developer

I own YourHQ and lead the builds — strategy, copy, design, infrastructure, performance.

If it's on your site, I'm accountable for it.

What I bring: A calm, capable process that turns your story into a website that feels like you — and works while you sleep.
Nic

Nic

Client Partnerships & First Contact

Nic is your first point of contact — questions, pricing, bookings, and making sure the process feels simple from day one.

She'll help you figure out which package fits, and she'll keep you out of the weeds.

What she brings: Clarity, warmth, and straight answers — without the jargon.

Based in Whangārei. Built for NZ-wide.

We're based in Whangārei, and we work with businesses all over New Zealand.

Because the process doesn't require meetings or travel — just a phone call and a few texts.

Same speed. Same care. Same outcome.

Ready to Meet Us?

Questions? Chat with Nic. Ready to build? Let's get you sorted.

Founder-led, supported by real humans — and built to last.