Infrastructure
& Warmth.
We bridge the gap between Silicon Valley tech and Pacific hospitality. Between code and conversation.
The 15-Year Timeline
Lian and Penny have known each other for 15 years. We've always bonded over a shared passion: Storytelling.
Recently, over coffee in Whangārei, we realized something troubling. So many of the local businesses we loved were digitally homeless. The builders, the bakers, the tradies who've been around for 20 years.
They were living entirely on Facebook or Instagram — vulnerable to algorithms they couldn't control.
We thought: This isn't right.
It's time for business owners to stop being tenants and start being owners.
So we decided to build something about it.
Lian
The Architect
Lian brings the tech. With a background in automation and AI, she ensures the "factory" runs with precision.
Lian's Story:
Grew up watching her dad run a small business — brilliant at the work, frustrated by the admin. She married someone in the trades. Same story. While studying technological futures and data sovereignty, she kept thinking: Why aren't we building tools for people like my dad? Like my husband? That became her mission: Use cutting-edge tech to empower everyday business owners.
What Lian Believes:
- • Strong infrastructure is the highest form of care
- • Technology should empower, not confuse
- • Small businesses deserve Silicon Valley tools
- • If it can be automated, it should be
- • You should own your digital space, not rent it
Background:
- • Studied technological futures & data sovereignty
- • Deep passion for SMEs (grew up around small business)
- • Builds AI agents & automation systems
- • Uses Astro + Tailwind CSS for high-performance sites
Lian's Specialty:
AI voice agents (the Digital Twin), automation systems, and Silicon Valley infrastructure with real-world empathy.
Penny
The Heart
Penny brings the warmth. She builds the relationships and ensures every client feels heard, understood, and looked after.
Penny's Story:
Lives in Whangārei raising her daughter. Watching her daughter explore the world with curiosity reminded Penny to be bold, embrace creativity, and see things with fresh eyes. She rediscovered her courage to ask: What brings me joy? The answer: Helping people.
What Penny Believes:
- • Every business has a story worth telling
- • People want to be understood, not sold to
- • Technology should make life easier, not harder
- • Good design feels like the person behind it
Background:
- • 15+ years in customer support & project administration
- • Cook Island & Pacific heritage
- • Built AI solutions (Awhina AI) for real-time service
- • Natural connector who makes people feel at ease
Penny's Specialty:
Making your website feel authentically like you, and giving you time back (not taking more of it).
Born from the Pacific.
Like many Pacific people raised in Aotearoa, we grew up disconnected from our heritage languages but deeply connected to the values: Service, Respect, and Stewardship.
You own the house. No landlords.
We care for it, but we don't hold it hostage.
Tech should serve you, not confuse you.
These aren't borrowed concepts. They're how we were raised to do business.